Bill is the General Manager of Goal Zero, an NRG Energy company, and is responsible for the success and growth of the brand including product development, go-to-market strategy, and overall P&L management.

Bill spent nearly two decades working in the energy business supporting energy extraction, trading, and generation before joining Reliant Energy in the competitive retail energy markets that launched in the early 2000s. He is now passionate about freeing customers from the traditional boundaries of an outlet with emerging portable power products that meet their needs wherever life takes them, whether that is climbing a mountain, traveling through an airport, at work, or cheering for their kids from the sidelines of a soccer field. Bill's team is focused on designing and delivering products that are superbly designed, intuitive to use, and durable.

Bill joined Reliant Energy in January 2003 before it was acquired by NRG. Prior to his current role, he held leadership roles in information technology, customer care, operations, product development, and P&L management driving operational excellence, transformational projects, and financial results. Before joining Reliant, Bill spent ten years in management and information technology consulting. He served in progressive leadership roles at firms including Ernst & Young leading energy industry focused system integrations for Fortune 500 clients. Bill received a Bachelor's degree in Industrial Management & Computer Science from Purdue University's Krannert School of Management.

When Bill is not at work, he can be found enjoying the outdoors. He loves mountain biking and skiing, but can also be found camping with his family throughout the endless national and state parks in Utah.

Favorite Goal Zero Product: Yeti 3000X

“It’s hard to pick, but I have to go with the Yeti 3000X. It’s currently backing up my home through the Yeti Home Integration Kit, but I’ll also be throwing it in my camper on the weekends through the summer as we head out to explore. I love that it’s clean and silent so we don’t irritate our fellow campers and you just can’t beat the price and versatility with any back-up power option on the market."

Keyvan is the Head of Product Development at Goal Zero, managing the Engineering, Project Management, and Quality teams. He and his team are responsible for planning and delivering on the Goal Zero product roadmap, taking new ideas and innovations and helping make them a reality. With a great group of engineers, technicians, and project managers, the Goal Zero Product Development crew focuses on building a portfolio of products that allow us to achieve our mission of empowering people everywhere.

Keyvan started his career with a decade of work in server and network administration. He then graduated from Brigham Young University with a major in Electrical Engineering and minors in Computer Science and Mathematics, leading him to switch from IT to electrical design and development. He worked at both large corporations and small start-ups, expanding his experience in electrical, mechanical, software, and firmware design, engineering management, and project and product management. It all culminated in his work here at Goal Zero leading the full product development effort.

Outside of work, Keyvan enjoys spending time with his wife and three children (two girls, one boy), including doing Maker projects on the weekend and going boating in the summer. Like many at Goal Zero, he enjoys outdoors activities such as camping, canyoneering, snowboarding, and mountain biking, but is truly a techie at heart. Since tinkering with gadgets and gizmos are his favorite hobbies, he really loves that his job is basically building and playing with high tech toys, a grown-up version of something he's done since he was a kid. Now though, the toys actually work and he takes them home to be used;

Favorite Goal Zero Products: The Flip Dock/Rechargers, Yeti 3000X, and Boulder 200 Briefcase

“The Flip Dock and rechargers are used on a daily basis at the Vasefi home and the Yeti 3000X + Boulder 200 Briefcase most recently powered the needs of 18 people at our yearly family campout this past fall. They ran two refrigerators, a dozen or so lights and fans, and everyone’s photo-happy smartphones for over five days at the beautiful Flaming Gorge.”

David Grayson is responsible for sales across Goal Zero’s wholesale channels. A Northern California transplant, David came to Utah in 2011 and has worked in sales for 25 years. He got his start in the cycling industry at RockShox before stints at PowerBar and Amer Sports. David has been with the Goal Zero team for 6+ years and loves the crossover Goal Zero products offer across a wide range of uses, as well as the unique opportunity to sell items ranging in price from $6 to $6,000. He has developed a great deal of respect for his team, and what they’ve been able to accomplish together for over half a decade.

Away from work, David enjoys mountain biking, golf and playing guitar, in addition to Utah-inspired activities such as skiing and fly fishing. Like many who have moved to Utah more recently, he’s been excited to develop great friendships within the Salt Lake City community and spend time enjoying everything the area has to offer with his family. David holds degrees from Miami University (OH), and American University (DC). .

Favorite Goal Zero Product: Sherpa 100AC

“The wireless charging pad makes it too easy for phone charging on a daily basis. Outside of that, it’s my go-to for fast charging the Suunto GPS and headlamps. I’ll add that our lighting products are sometimes forgotten for their power outputs, and I would put the Lighthouse 600 against any lantern on the market.”

Norm is the Head of Product Innovation at Goal Zero, an NRG Energy company, and directs the conception of what our products should be and could become. Norm falls asleep at night with the hope that our customers love using our products. Prior to becoming one of the first Goal Zero employees, Norm worked designing electronic tools such as stud finders and laser levels and has also designed health equipment, such as treadmills, elliptical machines and even crafting tools to name a few.

At Goal Zero, Norm is responsible for staying outdoors, testing our gear and making it better. Being a scoutmaster gives him plenty of opportunity to do that. Born and raised in Hawaii, Norm's adventures have been set in some of the most scenic places on earth. Whether bombing through a bamboo jungle on his mountain bike, bodysurfing at "Sandys", backpacking Waimea Canyon, scaling waterfalls, surfing, or literally swinging from banyan tree vines into tropical pools, Norm loves the islands. Now living in Utah, Norm has added to his love of the outdoors with mountain biking and exploring nature with his family. Norm also loves building things in the shop with his three boys.

Norm’s friends tease him for frequently pointing out the “stupid” in the design of products he sees from light bulbs to toilets. To be fair, he does also say, “That’s awesome!” about products pretty often too.

Favorite Goal Zero Product: Crush Light

“I really enjoy the challenge of trying to design something very clean and simple. As I looked at this project, some of the possible solutions started to seem very complex but finally hitting that “aha” moment of the simple solution made it very gratifying. The Crush Light is great to illuminate a campsite, make a party more inviting, or be a beacon in an emergency. It’s fun to see people playing with the Crush Light even when they don’t actually need light. It is just a fun product. Opening it and “crushing” it feels cool. It has a neat, tactile feel to it, plus it’s a light!”

Marc is the Head of Warehouse at Goal Zero, an NRG Energy company, and oversees all aspects of warehouse operations including: receiving, domestic quality control, inventory management, customer returns, testing and repair of product, kitting and production, pick, pack and ship, and carrier negotiations. He also is the team lead that manages and budgets for our international warehouse space, run by a third party logistics firm, in the Netherlands.

Marc was born and raised in the lowcountry of South Carolina, but as a boy the mountains always called to him. He moved to Utah in 1998 at the age of 18 and fell in love with the beauty and majesty of the Rocky Mountains. He graduated college and commissioned as a 2nd Lieutenant in the Army in 2004 and started a 12.5 year active duty military career. It was actually an Army training mission in Cambodia in 2012 when Marc first was introduced to and used Goal Zero’s products! Marc and his family moved frequently, living in places like Kentucky, Germany, North Carolina and finally Virginia - including a 13 month stint in Ramadi, Iraq sans family - always coming back to Utah and his beloved mountains. Upon leaving active duty, he accepted a position in warehouse management from a large national food service company before accepting this position with Goal Zero.

Marc is an avid outdoorsman and is passionate about hunting, ice fishing with his 3 sons, riding ATVs and sitting around a mountain campfire with family and friends. He is into wholesome food, fitness, achieving an overall healthy lifestyle and is a fan of and advocate for Crossfit. At work, Marc cares deeply about his warehouse team as well as every individual in the company and affectionately refers to everyone as his “Goal Zero Family”.

Favorite Goal Zero Product: Yes!

“I answered yes, because literally there are too many to list and for me it’s season dependent. During hunting season, if weight and space is an concern, I’m into small items that I can pack with me to keep me comfy and connected in the backcountry. Our Venture 30 is a beast and our Crush Lights, Lighthouse Micros and Lighthouse Minis are amazing for lighting up a backcountry tent at night. Pair those together with a Nomad series solar panel and I’ve got power, light and a means to recharge my phone indefinitely for pictures or an occasional phone call from a gorgeous mountain peak. At a more established camp - hunting or otherwise, break out the Yeti power stations and Boulder solar panels for maximum comfort in the camper or canvas wall tent!”

Scott is responsible for the accounting and finance functions at Goal Zero. He began his career with five years at Ernst & Young and nine years with a Fortune Global 500 mining company before joining Goal Zero in October 2016. Scott's expertise includes internal & external audit, risk management, and financial reporting. He is passionate about improving processes and identifying key drivers to inform critical business decisions, creating value for Goal Zero and its customers. Scott earned a Master of Accountancy from Brigham Young University’s Marriott School of Management.

Scott spends most of his time away from work with his family. As a father of four daughters, he is surrounded by Disney princesses, but also finds time to enjoy college football and basketball, running, and cooking anything he can on his pellet smoker.

Favorite Goal Zero Product: Yeti 1500X

“There are so many Goal Zero products that I love, but my favorite is the Yeti 1500X. I use it to power a playhouse in my backyard (lights, fans, TV, tablets), but its portability also allows me to watch outdoor movies with my family on our projector or run my pellet smoker or my wife’s hot chocolate maker on a campout. All the while, it serves as a backup power supply for my home during power outages. When the power goes out, my daughters all get excited because ‘We get to use our Goal Zero stuff!’”

Hadley is General Counsel for Goal Zero and is responsible for all things legal. He likes to think of himself as a professional problem solver and enjoys getting to work with each of the teams at Goal Zero to prevent or solve the difficult problems that are always a part of doing business in a global economy.
Hadley has spent his whole professional career representing companies that make stuff. From the early days at one of Utah’s largest consumer products companies, to helping strike deals to build utility scale solar power projects, to his current role with Goal Zero, his approach to the legal world has been driven by helping good companies bring products to market that have a positive impact on the world.
Hadley is a proud Ute, having earned his bachelor’s degree in Political Science at the University of Utah, and an enthusiastic Jayhawk, having earned his Juris Doctorate at the University of Kansas. When he is not at work he is typically consumed with his four children and their various activities but manages to escape once in a while and go golfing, snowboarding, or just exploring some new place.
Favorite Goal Zero Product: Sherpa 100AC
“The first Goal Zero product I bought was the Sherpa 100AC. It's small but powerful and does almost everything a busy, mobile person needs. The fact that it is airplane safe makes it particularly useful for business or weekend trips. Plus, the integrated Qi charging pad under the logo is so cool.”